Top 5 Beauty Retail Apps in Greece Q1 2024

In the first quarter of 2024, the top beauty retail apps in Greece demonstrated notable trends in weekly downloads and active users. Here’s a closer look at the performance of these apps, with data provided by Sensor Tower.

Παλιά έκδοση - Sephora experienced significant growth in weekly downloads, starting at around 3.3K in early January and peaking at approximately 22.5K in the last week of March. Active users also saw a substantial increase, rising from 36 at the beginning of the quarter to 18.9K by the end of March.

Notino: perfumes and cosmetics had a consistent performance in terms of downloads, with numbers ranging from 876 to 2.5K throughout the quarter. Active users showed a slight decline, starting at 6.7K in January and dropping to 5.1K by the end of March.

BEAUTY BAY maintained a relatively stable download rate, fluctuating between 100 and 220 weekly downloads. Active users saw a steady increase from 448 in the first week of January to 696 in the last week of March.

CHARLOTTE TILBURY showed moderate download activity, with numbers ranging from 26 to 228 throughout the quarter. Active users remained relatively stable, starting at 341 and ending the quarter at 406.

Lastly, Nykaa Fashion – Shopping App had minimal activity, with downloads peaking at 14 in the second week of January and no significant active user data reported.

For more insights and detailed data on app performance, visit Sensor Tower.